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Clinical Services
MARKETING OF CLINICAL SERVICES (Laboratory, Radiology, etc.)
Provide assistance in defining marketing plan, philosophy, image and needed marketing tools. This includes:
 Definition of key markets
 Define and implement outpatient services
 Market segmentation
 Document risks & returns
 Identify clients strengths & weaknesses
 Competitive analysis
ASSESSMENT OF CLINICAL SERVICES (Laboratory, Radiology, etc.)
The assessments include:
 Workflow analysis
 Personnel utilization
 Equipment review
 Review of services offered
 Partnering potential
 Consolidation feasibility studies
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